The Ever After Box is the brain-child of three romance authors, Jeannie Lin, Shawntelle Madison and Amanda Berry. I took part in a "focus group" for this concept back at RWA 2015 where Jeannie admitted to loving the various boxes she subscribed to. Plus, being a bit of a Swag Queen (Jeannie always has great swag at conferences....), the fact that she thought a romance genre theme box would go over well isn't exactly a shock. They offered to send reviewers a sample box once they got the service up and running and I, of course, jumped at the chance. My review box happens to be the second box they've ever done, the themed Sweet Tooth box that went out to subscribers in February.
I got an e-mail notification that my box had shipped and it literally arrived in two days. So delivery was very quick. The box itself is the size of a small shoebox. It's well packaged and everything arrived in great condition with no shifting around during shipment.
The box itself came with this cool card that gives details on everything inside the box.
A print copy of Sweet Disorder by Rose Lerner w/ bookmark
A free download of All for You by Laura Florand
A cookie cutter and cookie recipe from Elisabeth @ Cooking Up Romance
Cupcake themed tarot cards from author Mindy Klasky promoting her Fright Court series
Necco Sweethearts conversation candy hearts
A strudel and spice scented candle
A bath bomb shaped like a cupcake
Cost for a one month subscription is $29.99 (this includes shipping), and there are slightly cheaper 3-month and 6-month plans. Currently the service is only shipping within the US, although they're investigating international shipping options.
Is it worth it? It depends on how much you like swag. Some readers LOVE it, and some could care less. Retail price on the books (without discounts) is currently $20.99. What I personally like about this is the idea that you can "treat yo self" and give yourself a little bit of Christmas morning all year around. I had no idea what was actually going to be in this box before I opened it. I just knew the theme was "Sweet Tooth." I really liked how they tied this theme in to cover cotemporary, historical and paranormal romance - and that subscribers got both print and downloadable titles. My opinion on swag varies depending on what it is. The better the swag, the more I like it. And I thought this was a really well-thought out box.
So yes, mileage is going to vary here. It honestly boils down to what type of reader you are. I think it's a cute idea and there are even gift card options if you want to treat friends or have a blog contest you're cooking up. Nothing is ever universally loved by everybody, but I think this is a fun idea for romance readers and it's nice to see a book-themed subscription box that caters to the genre, designed by people who truly know, "get" and understand the genre.
Final Grade = B+