I know a lot of readers can take or leave book trailers, and most of the time I'm in leave 'em camp. But, I'll be honest - when I run up against a particularly well done one, book trailers have a way of snagging my attention. And most days, my attention span is on par with the life cycle of a fruit fly. I've seen two particularly interesting trailers of late, one for a suspense novel, the other for a historical romance trilogy.
First up, is the money trailer. This is for Ice Cold by Tess Gerritsen, which comes out in late June. Gerritsen is a Big New York Times Bestselling Author, so naturally there's some money to throw around on a book trailer. Also, a new TNT series based on this series is debuting this summer, so it behooves the publisher (and author) to throw some extra promo dollars around. I don't love this trailer as much as the one she did for her previous book, The Keepsake, but I still like it quite a bit.
(ETA 5/1: The author popped up in the comments section to say that the trailer was actually the product of some local guys, a hand-held camera, and a snowy Maine day. So a low-budget affair, and the publisher didn't foot the bill. I think it looks slick!)
On the other end of the spectrum, in regards to money and genre, we have Tessa Dare, who has done a book trailer for her upcoming Stud Club trilogy, which lands this summer. Dare did this promo trailer herself, and while it has a decidedly homemade feel to it, it's so charming and funny I can't help but be tickled by it. If I didn't already have plans to buy and read this new trilogy, this trailer would have tipped me right over the edge. Yes authors, this is sometimes all it takes. Amuse Wendy and she'll open up her wallet.