I know, I've been a terrible blogger. Partly because I'm visiting family, and trying not to freeze to death in the process, partly because I got nothing. Blogging inspiration seems to have taken it's own Christmas break.
But I do have something today! I was watching the Today Show over breakfast when The Voiceover Guy informed my that "today's weather is brought to you by Putnam, publishers of Scarpetta, the new book by NY Times bestselling author Patricia Cornwell." (or something to that effect).
Sure enough, after Weather Guy was done, and they went to break, there was a commercial for Scarpetta. Now, I've seen TV commercials for books before. Most notably bestselling hot shots like John Grisham and J.D. Robb. What I'm wondering is if with the current state of the economy and publishing in general if we're going to see more of these? Will publishers be buying more air time to pimp the latest books by James Patterson? Mary Higgins Clark? Stephen King? Nicholas Sparks?
I don't think that publishers are going to be shelling out money for commercials for their midlist or debut authors - but for authors who have already "proven" themselves by landing on bestseller lists? Yeah, I'm thinking they might. If only in the hopes of driving up sales numbers. But time will tell.
In the meantime, here's an extended cut of Cornwell's commercial.